— PROJECT NAME
Mare & Foal Care Solutions
— ROLE
Brand Identity
Logo Design
Print Design
Social Media
Art Direction
The birth of a foal is more than just a milestone—it’s a cherished chapter in a horse owner’s journey. For Zoetis, this moment became the foundation for a heartfelt brand expression that honors the beauty of new life while reinforcing our commitment to supporting horses at every life stage. The design approach was rooted in emotional storytelling, setting Zoetis apart as a brand that’s not just present during health challenges, but present for life’s most meaningful moments.
Photography plays a central role in bringing this identity to life. Each image feels like a fleeting, treasured glimpse into the barn—a peek through the stall door or fence during those quiet, intimate moments between mare and foal. Subtle texture adds depth and warmth, drawing the viewer in as though they’re sharing in the anticipation, the bond and the quiet joy of meeting a new filly for the first time. Together, this design system invites the audience to slow down, feel the moment and see Zoetis as a trusted partner through it all.
To extend the story beyond the stall, we created two supporting brochures—each tailored to a specific audience. The veterinarian-facing piece reinforces that Zoetis is by their side with trusted products for every life stage. For horse owners, the brochure focuses on education and care milestones, offering guidance and reassurance during the most formative moments of their horse’s life. Both pieces are designed to feel warm, informative and deeply personal—mirroring the emotional and visual cues of the broader identity system.
On social media, we struck a balance between heart and help—a mix of lighthearted content that celebrates the unique, quirky personalities of foals and educational posts that guide horse owners through key care milestones. This blend of charm and utility reinforces Zoetis as both a joyful presence and a reliable partner in every step of the journey.
Everything leads to a dedicated landing page—the central hub for horse owners seeking step-by-step guidance, deeper information and helpful resources. It brings the full story to life in one place, extending the emotional connection and delivering on the promise of support through every life stage.
