Design played a central role in delivering these insights. The visual identity for Wag Stats was built around a flexible infographic system—anchored in a warm, expressive color palette and clear typographic hierarchy. This system extended across all campaign assets, ensuring consistency while keeping the tone friendly, informative and emotionally resonant.

The infographic became our north star, telling the full story in a single, scrollable experience. Built on a flexible design system, it served as the foundation for all campaign assets, making complex insights feel simple, relatable and shareable.

Next, we created a landing page that all assets directed to. It mirrored the narrative of the infographic in a more succinct format, guiding users through key insights before ending with clear, actionable steps pet owners could take to help protect their pets from Lyme disease and leptospirosis.

Now that we had both an infographic and landing page, we needed a way to spread the word. Social media was the perfect platform to amplify the message. By repurposing our illustrations and stats, we applied them to static carousels, posts and stories—along with eye-catching animations—to capture attention and drive engagement with pet owners.