— PROJECT NAME

Jurassic World Dominion

— ROLE

Experiential Design

Retail Design

We set out to make Target the go-to destination for the Jurassic franchise by creating an ownable, immersive shopping experience that celebrates both the classic and new Jurassic Worlds. Each in-store activation was designed to feel connected and cohesive, with inclusivity at the core—reflecting an assortment that spans toddlers, kids, and adults alike.